Does staging really help?

What is Staging?

Staging is the art of preparing a home for sale. Many people are familiar with home staging from recent home improvement shows that highlight this technique to show off home interior and exteriors. The goal of staging is to improve the flow, eliminate clutter and highlight the space and light inside and outside of a home to make it appear larger and brighter.

In today's market most prospective buyers tend to begin their shopping on-line. A well staged home shows off attractive curb appeal and is crucial to showing off comfortable and welcoming interiors. A staged home can be crucial to attracting interested buyers. Staged homes are often more likely to get walk-through appointments from interested buyers.

Staging Yields Big Returns

Even simple, inexpensive staging can result in big gains on your home sale. Simple things like painting, carpeting and decluttering can sometimes be enough. You should also make repairs or replace any items in your home that are worn out or in obvious need of updates. Consider recaulking around sinks, bathtubs and around other tile work. It can give the appearance of a bright and clean update.

No matter how big or small you go with staging, remember that the rewards are great. Not only do they get buyers in the door, they can increase the amount that buyers are willing to pay for your home once they see how great it looks!

In 2017 the National Association of Realtors (NAR) invited realtors to complete a survey.

The results are below.

Buyers’ Agent Perspective:

  • Forty-nine percent of buyers’ agents cited that homes staging had an effect on most buyer’s view of the home.

  • Seventy-seven percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.

  • Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent).

  • About one-third of buyer’s agents said that staging a home increased the dollar value offered between one and five percent compared to other similar homes on the market that are not staged.

Sellers’ Agent Perspective:

  • Thirty-eight percent of sellers’ agents said they stage all sellers’ homes prior to listing them for sale. Fourteen percent noted that they only stage homes that are difficult to sell.

  • The most common rooms that are staged include the living room (83 percent), kitchen (76 percent), master bedroom (69 percent), and the dining room (66 percent).

  • The costs of staging a home were typically paid by the seller before the home is listed (25 percent).

  • When staging a home, 29 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers, in comparison to similar homes. Twenty-one percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.

  • Thirty-nine percent of sellers’ agents stated that staging a home greatly decreases the amount of time the home is on the market.

  • The most common home improvement items agents recommended to sellers were decluttering the home (93 percent), entire home cleaning (89 percent), carpet cleaning (81 percent), and removing pets during showings (80 percent).

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